Target audience

In this blog I’ll be talking about the target audience of  film. Since I’m doing a comedy the usual target audience for the genre is around 18-25 since people like to include dark humor and jokes that aren’t appreciate to kids. But  I decided to do it a little different. My target audience will be around the ages of 12 up to 20. My movie will be rated PG13 , therefore families can come in and watch a movie that’s a comedy that’s funny but at the same time not as much dark humor or inappropriate jokes for the kids underage.  

This year, PG-13-rated films have accounted for 52 percent of the overall box office grosses, well ahead of films that the Motion Picture Association of America rated R (27 percent), PG (16 percent) or G (3 percent). And none of the year’s top ten movies is rated R.

The biggest box-office money-makers, like “Iron Man 3” or “The Hunger Games: Catching Fire” are purposefully PG-13 to connect all “four quadrants” – both young and old, and men and women. If a film is rated R, you’re eliminating the young crowd (mischievous teen theater-hoppers notwithstanding).